SOUTH AFRICA | KWAZULU-NATAL | SOUTH COAST

AN OVERVIEW OF THE SOUTHERN EXPLORER

The Southern Explorer is the ultimate Map Based Route Guide for each and every kind of holiday activity and accommodation need on the South Coast of KwaZulu-Natal, South Africa!

With over R 3 million worth of National and Provincial road signage displayed the Southern Explorer is well branded, and an essential tool for any tourist visiting the South Coast. Specialised Maps of each tour have been designed by the Southern Explorer Association to direct tourists directly to their destination.

The Southern Explorer Brand is positioned in the market as a quality controlled product. By becoming a member of the Association your establishment is marketed together with a network of superior tourism offerings highlighting the best of the South Coast.

Now in its seventh year the SEA once again welcomes new members who add to the unique 'tourism experience' on all nine routes profiled in this publication. Membership is open to those tourism vendors who fall into the categories 'where to stay', 'where to eat', 'where to shop' and 'what to do'.

The Region has been divided into nine self-drive “TOUR” routes:

The Southern Explorer is recognised by all major tourism stakeholders as the official Tourism Route Guide for the South Coast.

UGU, Tourism South Coast and Tourism KwaZulu-Natal (TKZN) recognise the Southern Explorer Association (SEA) as a bona fide Community Tourism Organisation, and regards it as a key partner in their efforts to market the province.

SOUTH AFRICA | KWAZULU-NATAL | SOUTH COAST

THE SOUTHERN EXPLORER VALUE PROMISE

The Southern Explorer Association is dedicated to the promotion of a quality tourism experience throughout the South Coast of KZN. We strive to promote a wide range of activities, accommodation and shopping venues to make this a trip of exciting experiences. Members are encouraged to enhance the pleasant memories of tourists as they stop and enjoy the attractions.

The members of the Southern Explorer Association promise that:
• All visitors to their establishments are treated with respect and with dignity.
• All business transactions are conducted with honesty.

Members of The Southern Explorer Association are routinely visited to ensure consistent quality of service and high standards of cleanliness.

In the interest of improved service please help us by reporting complaints to:
The Secretary
Southern Explorer Association | P O Box 424 | Margate | 4285
Tel: 039 316 8221 Moblie: 083 446 2348 Fax: 086 647 2980
Email: info@southernexplorer.co.za

SOUTHERN EXPLORER FAST FACTS
Profile:
The Southern Explorer is a Map Based Route Guide with national and provincial road signage.
Frequency: Annual
Contents: Nine self drive tours, with maps and supporting road signage
Print Run: 120 000
Distribution:
20 ooo are allocated to TKZN’s tourism offices at the international airports and entry points into the province.
40 000 are distributed with the assistance of Brochure Management throughout KZN and South Africa.
50 000 are distributed through the Local Tourism Infrastructure via Southern Explorer Membership and UGU South Coast Tourism offices.
The 40 000 remaining brochures are for strategic distribution projects such as Toll Reach, Car Rental Agencies and targeted inserts.
Retail Price: Free
Readership: 500 000 National & International
Demographics: LSM 7-10

THE SOUTHERN EXPLORER BRAND
With over R 3 million worth of National and Provincial road signage displayed the Southern Explorer is well branded, and an essential tool for any tourist visiting the South Coast. Specialised maps of each Tour have been designed by the Southern Explorer Association to direct tourists directly to your establishment. Your membership number and establishment name are displayed on individual tour maps.

The Southern Explorer Brand is positioned in the market as a quality controlled product. By becoming a member of the Association your establishment is marketed together with a network of superior tourism offerings highlighting the best of the South Coast.

Now in its seventh year the SEA once again welcomes new members who add to the unique 'tourism experience' on all nine routes profiled in this publication. Membership is open to those tourism vendors who fall into the categories 'where to stay', 'where to eat', 'where to shop' and 'what to do'.

This association adheres to the principle and aims of its constitution which calls for formal member application.

SOUTH AFRICA | KWAZULU-NATAL | SOUTH COAST

BECOME A MEMBER OF THE SOUTHERN EXPLORER!

2010 / 2011 issue rates have not yet been published.

SOUTHERN EXPLORER CONTACT DETAILS

Contact the Southern Explorer Client Liaison for any additional information you may require:

PAT VAN DER HOVEN
info@southernexplorer.co.za

Telephone: 039 316 8221
Cell: 083 446 2348

Office hours: Monday, Wednesday & Friday 9am to 12pm.

Tourism South Coast and the Southern Explorer are actively and continuously working to improve the quality of Tourism Product and the Tourist Experience on the KwaZulu-Natal South Coast. Please contact either of these associations with any feedback - positive or negative - we are working for you! Please help us by sharing your experiences.

The Southern Explorer: info@southernexplorer.co.za

Toursim South Coast: info@tourismsouthcoast.co.za

THERE ARE 4 ACCREDITED AND 4 PILOT BLUE FLAG BEACHES ON THE SOUTH COAST.

THE BLUE FLAG IS AN EXCLUSIVE ECO-LABEL WITH STRICT CRITERIA DEALING WITH WATER QUALITY, ENVIRONMENTAL EDUCATION AND INFORMATION, ENVIRONMENTAL MANAGEMENT AND SAFETY.